Strategy is the compass. Execution is the engine.
We deliver both.
We work alongside your team to shape ideas, build clarity, and keep development moving. No matter where you’re starting.
VISION
We help you visualize the problem and explore what’s possible.
• Clarify the problem
• Explore early concepts in both physical and digital paths
• Build mockups to drive conversations
We help teams make sense of early ideas by exploring concepts, framing opportunities, and building just enough clarity to move forward with confidence. This is where we turn ambiguity into something you can react to.
STRATEGY
We turn ideas into clear plans that guide development.
• Craft clear roadmaps, PRDs and strategies for compliance
•. Outline technical and design requirements that align your team
• Identify gaps, risks, and root-cause issues before they slow you down
We create the structure that guides effective product development, priorities, requirements, roadmaps, and the reasoning behind them. Our goal is to give your team a shared understanding of what matters most and why.
EXECUTION
We help you move from plan to progress with hands-on support.
• Provide fractional product, design, and engineering leadership
• Manage cross-functional teams, schedules, and deliverables
• Lead prototyping cycles—digital, mechanical, and experiential
•. Bring in specialty contractors and partners at the right time
• Test and refine prototypes through iterative cycles
• Evaluate usability, performance, and reliability
We plug in as fractional product and design leadership, coordinating teams and driving the work that moves your product forward. Think of us as the people who keep momentum steady when things get complex.
OPTIMIZATION
We help you strengthen your team for what comes next.
• Improve manufacturability and identify cost-efficiency opportunities
• Prepare for pilot builds, production partners, and scaling
• Prepare your team for scaling with clear documentation and processes
• Support hiring and building internal capacity as your needs grow
•. Set up systems that ensure smooth knowledge transfer as you expand
We help you refine the product, strengthen documentation, and build internal capacity so your team is ready production, scaling, or new hires. This is where we improve performance and set you up to operate independently.
Experts in the Process
Our process is built around the way hardware actually develops: in cycles.
Because we revisit these activities as the work evolves, it’s common for founders to come in with one request and, through the process, uncover a more pressing challenge or a clearer opportunity that sets the project on a better path.
Core Expertise
We lead with mechanical and electrical engineering, industrial design, and project management, and we tap our wider expert network to support specialized challenges as they arise.
Our team does direct development work while hiring and teaching your team industry best practices for hardware.
Mechanical Engineering
Electrical Engineering
Industrial Design
Project Management
Extended Network
While our core team covers the full hardware stack, we keep a deep bench of consultants and advisors on call to ensure we always have the right skillset at the right moment.
We also work with partnering organizations that specialize in firmware development, manufacturing, and regulatory compliance, and know when and how to pull them in to best meet your needs.
Design Engineer
Design Strategist
Supply Chain Manager
Manufacturing Engineer